Brett McManus

TUMI

Women

Launch Campaign

For Tumi’s women’s fragrance collection, I developed a suite of films and imagery that defined the launch. Three cinematic product films, integrated CGI within the live-action hero piece, and a series of striking stills came together to reveal each fragrance. 

The creative direction emphasized the individuality of every bottle while uniting the collection in a light, feminine, and contemporary aesthetic.
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Bottled Light

Capturing the bottles’ delicate play of light turned glass into an expression of elegance at the heart of the collection.
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Ingredients

The ingredient imagery was designed to highlight each note with clarity while ensuring the bottles remained the true focus. Set within a clean, minimal, and airy environment, the compositions elevate the fragrances’ essence without distraction, keeping the sculptural beauty of the bottles at the forefront.

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