TUMI

Kinetic

Launch

For Tumi’s new fragrance, Kinetic, I was responsible for bringing the campaign visuals to life through a blend of live action and CGI. The launch included a cinematic hero film, a full CGI film, and billboard-scale imagery. I also crafted the sound design, shaping an urban soundscape with sharp, visceral detail to mirror the fragrance’s energy and contemporary city spirit.

07.14.22 NowOpenTV_TUMI_KINETIC_PRINT_INCEPTION
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07.14.22 NowOpenTV_TUMI_KINETIC_PRINT_PERSPECTIVE
07.14.22 NowOpenTV_TUMI_KINETIC_PRINT_CITY_WIDE
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TUMI_KINETIC_15sec_16x9_4k.00_00_05_23.Still003

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