MIND GAMES

Soulmate Collection

Sculpted Beauty

For the launch of Mind Games’ Soulmate collection, I created a series of ten films that revealed the beauty of each bottle while echoing the brand’s architectural foundations. Complementing the films, a suite of billboard-scale images was crafted to give each fragrance its own striking presence.

MG_SOULMATES_WHT_FORWARD copy
MG_SOUL_6SEC_QUEENING 4×5 (0-00-03-16)
MG_SOUL_6SEC_QUEENING 4×5 (0-00-00-18)
MG_SOULMATES_FAMILY_3x2 copy
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Living Sculptures

Each piece was envisioned as an art installation, elevating the bottles into sculptural objects within an architectural narrative.

MG_SOUL_6SEC_RUYLOPEZ 4×5 (0-00-01-06)
MG_SOUL_6SEC_SANS 4×5 (0-00-01-19)
MG_SOUL_6SEC_FORWARD 16×9 (0-00-05-03)
MG_SOUL_6SEC_VIERI 16×9 (0-00-03-03)

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