The Opening Move

NowOpen invited me to collaborate on the launch of Mind Games’ debut fragrance collection, crafting a teaser film, ten individual films, and overseeing the edit of the hero piece with CGI integration. To complement the films, I also created billboard-scale imagery for each bottle and its family, giving the range a powerful presence across formats. The creative direction was architectural and refined - minimal and modern, with subtle references to chess woven into the design. This marked the beginning of an ongoing partnership, with content for the brand continuing to evolve today.

Modern Forms

Each fragrance was given its own hero moment, with bespoke sequences inspired by architectural form and clean modern design. Subtle Mind Games twists elevate the narrative, turning bottles into sculptural statements. The result is a series of distinct expressions that together create a unified world of precision and intrigue.

Live Action Film

Directed by An Le

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