MIND GAMES
Social Curation
Shaping
a Digital
Presence
Since the start of 2024, in collaboration with NowOpen,
I have been entrusted with shaping the ongoing social content for Mind Games. Each month, a bespoke suite of assets is crafted for their channels, designed to capture the brand’s cerebral aesthetic while keeping the work fresh, distinctive, and seasonally relevant. From initial concept development through to final delivery, every detail is considered - cinematic CGI, refined animation, and immersive sound design combine to create content that extends the brand’s architectural elegance into the fast-moving language of social media. The result is a curated stream of work that balances artistry with consistency, keeping the brand’s presence both iconic and ever-evolving.
2025 in Progress
This collection offers a glimpse of the year’s work in progress. The project unfolds across 2025, with a complete presentation of films to be shared at the close of the year.













2024
A small selection of assets from 2024. Each month, 10-12 images and 2-3 videos were crafted in multiple formats, complete with bespoke sound design.















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